BH Cosmetics Blueberry Muffin Eyeshadow Palette–for Unique Subtle to Bold Eye Looks

BH Cosmetics Blueberry Muffin Eyeshadow PaletteBH Cosmetics is one of those brands that I’ve admired from afar for years because I thought it wasn’t cruelty-free! Well, I was very excited when I recently learned that BH Cosmetics is actually 100% cruelty-free! Since this brand is well known for high quality eyeshadow palettes, that’s what I was most excited to try first. I wanted a colorful palette, and while there are several to choose from, the BH Cosmetics Blueberry Muffin palette is the one that stood out most to me.

I love blueberries in general, but especially blueberry muffins. BH Cosmetics did a great job taking the idea of a blueberry muffin and turning it into an eyeshadow palette! You may understand what I mean better once you see my arm swatches later in the review.

The BH Cosmetics Blueberry Muffin Eyeshadow Palette is part of the Weekend Vibes collection which is brunch themed. I love food, so this whole collection is calling my name! I only have the Blueberry Muffin palette so far, but I’d love to try more products from the collection. There are two other eyeshadow palettes, bronzer/highlighter palette, highlighter palette, blush palette, brush set, and lip glosses.

I haven’t had this BH Cosmetics palette for very long, about a month or so. I usually like to have an eyeshadow palette for a longer period before reviewing, but I’ve been using this one a lot. It’s been rare for me to use anything else on my eyes since I got this gorgeous palette! To learn more, please continue reading for my full review of the BH Cosmetics Blueberry Muffin Eyeshadow Palette.

BH Cosmetics Blueberry Muffin Eyeshadow Palette product claims directly from

Scrumptious down to the last bite. Treat your eyes to Blueberry Muffin, our vegan 16 Color Eyeshadow Palette full of rich blues, toasty neutrals and smokeshow hues that are perfectly blendable and buildable. The array of velvety matte and shimmer finishes provide unbeatable pigment payoff, and are versatile enough so you can flex on ‘em during every meal of the day.

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Other product details

  • Price: $18.00
  • Net weight: 0.56 oz. | 16 g
  • Made in China
  • Cruelty-free (Leaping Bunny certified)
  • Vegan
  • Free of parabens, gluten, nano-particles, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban
  • Dermatologist tested
  • Allergy tested
  • Shelf life: 24 months
  • 16 shades (BH Cosmetics doesn’t provide shade descriptions, so I’ll do my best! Also, can we take a moment to appreciate how cute these shade names are?)
    • Sweet: Peachy shimmer
    • Cheat Day: Cool purple matte
    • Crumble: Champagne shimmer
    • Decadent: Deep plum matte
    • Sugared: Icy white shimmer with a gold shift
    • Cravings: Soft pink shimmer
    • Treat: Cool gray matte
    • 350°: Rich warm brown matte
    • So Good: Cool purple matte (deeper than “Cheat Day”)
    • Tempting: Ocean blue shimmer with a purple shift
    • Yummy: Mauve shimmer with a silver shift
    • Baker’s Dozen: Black matte that contains small flecks of blue and purple glitter 
    • Hot & Fresh: Silver shimmer
    • Delish: Periwinkle blue matte
    • Fluffy: Soft peach matte
    • Stud Muffin: Deep purple shimmer (almost looks blue)
  • Where to buy: 
    • ships internationally. Due to COVID-19, the countries they ship to are currently limited. Click here for a full list of countries they ship to.
  • Overall rating: 9.0/10
    • Inclusivity: 10/10
    • Texture: 8/10
    • Pigmentation: 8/10
    • Staying power: 9/10
    • Price: 10/10

Please note that I am not a makeup artist. The opinions expressed in this review are my own, as a regular person that loves makeup.


I know it probably seems odd that I’m rating the inclusivity of an eyeshadow palette. However, I think it’s important to evaluate the ability of a palette to be workable for a variety of skin tones. I also consider the versatility of palettes for subtle and bold looks.

The most important thing to me in this section is that the palette will work for all skin tones. Or, that there are at least options from the brand that will work for other skin tones if a particular palette is too light or too deep for some. BH Cosmetics Blueberry Muffin Eyeshadow Palette is in that perfect sweet spot. 

It’s got a good mix of light shades and deep shades. Some people may look at this palette, zero in on the very rich shades, and think they wouldn’t work for a fair skinned person like myself. Some of the deeper shades do take a little extra effort for me, but I can use all of them! To give you a visual representation of this, in the far left photo here, I used Decadent (the deep plum shade) in my crease and it looked amazing!

On the other end of the spectrum, I think this palette would work incredibly well for those with deeper skin tones. There are only a couple of shades that may not show up well on the deepest of skin tones. Those are Treat (cool gray matte) and Fluffy (soft peach matte).

Moving on to the versatility of this palette. At first glance, this looks like a very colorful blue and purple palette. However, there are a lot of neutral shades in this palette. They pair nicely with the blues and purples, but they can be used separately to create more subtle looks if desired. 

For example, yesterday I used Fluffy as my crease shade and Sweet on the lid for a soft wearable look. Honestly though, it’s hard for me to resist the bolder shades. Cheat Day and Delish are my favorites!

It was so easy to give BH Cosmetics Blueberry Muffin Eyeshadow Palette 10/10 for inclusivity! If this palette’s color story calls out to you, then I think you’d enjoy it no matter your skin tone. I recognize that it won’t be everyone’s cup of tea. However, I think this palette would be a nice choice for someone wanting to try more colorful shades without fully committing to only bold shades. This palette could be used for both subtle everyday looks, as well as fun colorful looks!


The BH Cosmetics Blueberry Muffin Eyeshadow Palette contains seven mattes, eight shimmers, and that one oddball shade Baker’s Dozen that’s a matte with subtle shimmer that doesn’t really show up on the skin. The first thing that impressed me with this palette when I received it, was the beautiful selection of unique shades. Next, I was shocked by the amazing textures as I created my first eye look. I really didn’t know what to expect since this is my first BH Cosmetics palette, but I truly am so impressed.

As a whole, the eyeshadows in this palette are buttery smooth, blendable, and very easy to work with. However, there is variation in performance among the mattes and shimmers. I don’t think any of them are poor quality, but some don’t perform quite as well as others. 

  • Decadent (deep plum matte) and 350° (rich warm brown matte) can be a bit difficult. This is partly because they are rich, fairly deep shades. However, they can also be a bit patchy when blending. When I use these shades, I go in knowing that I need to be patient. I start with a very small amount and build slowly to keep it from looking patchy.
    • I suspect that Baker’s Dozen (black matte with flecks of glitter) performs similarly based on swatches. I can’t say for sure because I generally only use black eyeshadow as eyeliner, and that’s the only way I’ve used this shade.
  • Sugared (icy white shimmer with gold shift) and Stud Muffin (deep purple shimmer) are a bit chunky compared to the other shimmers. I have to be more careful when applying these shades compared to the others. These aren’t the only shimmers that may have fallout, but I’ve experienced it most often with these two.

For the best performance from the shimmers in this palette, I apply them with a fingertip instead of a brush. The one exception is when I want to apply shimmer to the inner corner of my eye. I use a pencil brush for that area and usually go with Crumble or Cravings.


BH Cosmetics Blueberry Muffin Eyeshadow Palette is without a doubt one of the most pigmented palettes I’ve ever owned. If you’re familiar with Juvia’s Place palettes, I’d say the pigmentation of this palette is on par with my Juvia’s Place Nubian 3 Coral Eyeshadow Palette. Juvia’s Place is known for its pigmented eyeshadows, so this is really saying something. 🙂

I am really happy with the level of pigmentation in this palette overall. I think the majority of the shades are just perfect. The exceptions are some that I’ve already mentioned in previous sections. 

Decadent (deep plum matte) and 350° (rich warm brown matte) are very pigmented and I think they’d be a little more blendable if they weren’t quite so pigmented. They’re still beautiful shades that I don’t hesitate to use, but they aren’t the most beginner-friendly. While these shades are highly pigmented, I want to note that they do not stain my skin.

On the other end of the pigmentation scale, Treat (cool gray matte) and Fluffy (soft peach matte) are the only shades that aren’t very pigmented. I enjoy using these shades as they’re buildable. However, they’re pretty light shades and not very pigmented, so that’s why I previously stated that they may not work well on deeper skin tones.

You might’ve noticed that the four shades I mentioned above are all mattes. The pigmentation of the shimmers is fantastic. What you see (in the pans) is what you get with the shimmers!

Staying power

I’ve created some looks with this BH Cosmetics Blueberry Muffin Eyeshadow Palette that I’m really proud of, and of course I always want them to last all day! I have hooded oily eyelids, so I always use eyeshadow primer first to prevent creasing. The one I’ve been using for years is the Milani Eyeshadow Primer

I usually don’t have problems with the longevity of powder eyeshadow formulas. This one is no different, with one exception that I’ve noticed. Stud Muffin (deep purple shimmer) does crease a little bit (even with eyeshadow primer), but it’s probably not noticeable from a distance. I’ve also noticed that I sometimes get a tiny amount of fallout with that shade after my whole eye look is completed.

Unless you plan on using Stud Muffin a lot in your eye looks, I personally feel that you shouldn’t let it sway your opinion of this palette as a whole. My eyeshadow always looks good at the end of the day when I’ve used this palette. That includes days that I use Stud Muffin because the creasing isn’t too severe and neither is the fallout. I just mentioned those minor issues because I want to disclose as much as possible!


I truly don’t think you can beat the price of this palette when you consider its amazing quality. BH Cosmetics Blueberry Muffin Eyeshadow Palette is only $18.00 for 16 shades! I don’t have a lot of experience with high-end palettes, but I think it’s safe to say this palette performs like high-end. That’s because it outperforms most of the palettes in my collection, and I have several that I enjoy very much!

When I think about BH Cosmetics, I get a vibe similar to Colourpop and L.A. Girl which are also affordable brands. Colourpop only has a couple of 16-pan palettes available currently, but they’re $24.00. Still affordable, but not as much as this one from BH Cosmetics! L.A. Girl makes several 16-pan palettes, and they’re all $18.00, right in line with BH Cosmetics. 

I own quite a few Colourpop palettes and I must admit that they are not as good as this one! I’ve never tried L.A. Girl palettes so I can’t comment on their quality. All I’m really trying to say here is that I think BH Cosmetics Blueberry Muffin Eyeshadow Palette is a great value! 🙂

If you can’t tell from my glowing review, I am really enjoying the BH Cosmetics Blueberry Muffin Eyeshadow Palette! So many of the shades in this palette are unique and unlike anything I’ve ever owned. They inspire creativity in a way that I haven’t found with many other palettes. 

I’ve definitely gone outside of my comfort zone with some looks I’ve created with these shades. The one in this photo isn’t the most bold, but I tried a new technique that made me nervous. I used the shades Cheat Day (cool purple matte) and 350° (rich warm brown matte) to do a “double wing” (I’m not sure if that’s the correct term, but I hope you can see what I’m talking about). I look forward to creating more fun looks like this one using this beautiful palette!

BH Cosmetics nailed the description and claims for this product. First, they describe it as “scrumptious to the last bite” and you know I won’t argue with that! If I can’t have a real blueberry muffin, this is the next best thing. 

They state that the shades are perfectly blendable and buildable. That is true with the exceptions I mentioned in the review. Next they say the mattes and shimmers provide unbeatable pigment payoff. Again, very true except for two shades that aren’t so pigmented. Lastly, they state that these shades are versatile to be used any time of the day (I’m paraphrasing). That’s definitely true as many shades are light and subtle, while others are deep and sultry.

I haven’t decided what I’m going to try next from BH Cosmetics, but I know there will be more in my future! Will it be another eyeshadow palette, or maybe a blush palette? There are so many great choices!

Have you tried any BH Cosmetics eyeshadow palettes? What about other types of products from the brand? I would love it if you’d share your thoughts with me in the comments below!


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