Did you feel a sense of déjà vu when you read this post title? If you’ve been following my posts for a couple of months or longer, it’s not your imagination. In September, I reviewed Colourpop Pretty Fresh Hyaluronic Acid Tinted Moisturizer. That product immediately became popular with makeup lovers when it was released in 2019. The one complaint I heard from some influencers was that it doesn’t provide enough coverage. While the tinted moisturizer was only meant to provide lightweight coverage, Colourpop listened to what customers wanted and launched Colourpop Pretty Fresh Hyaluronic Hydrating Foundation in July of this year.
The Pretty Fresh Hyaluronic Acid Tinted Moisturizer and Hydrating Foundation have very similar formulas, but the foundation delivers on the request for more coverage. While the tinted moisturizer provides lightweight coverage that is mainly meant to even skin tone, the foundation provides medium buildable coverage. I think of Colourpop Pretty Fresh Hyaluronic Hydrating Foundation as the big sister of Colourpop Pretty Fresh Hyaluronic Acid Tinted Moisturizer.
Since I’ve also reviewed Colourpop Pretty Fresh Hyaluronic Acid Tinted Moisturizer and have thoroughly tested both products, I will compare characteristics of each throughout this product review. If you haven’t already read my review of Colourpop’s tinted moisturizer, you might want to read it before continuing with this product review.
Product claims directly from Colourpop.com
This skin-perfecting, medium-buildable coverage foundation creates a healthy, skin-like finish. Get coverage and hydration with the same good-for-you ingredients like Hyaluronic Acid, for your healthiest looking skin ever.
Other product details
- Price: $16.00
- Net weight: 1 oz.
- Made in the USA
- 42 shades ranging from very fair to very deep
- Natural finish
- Ideal for all skin types
- Special ingredients:
- “Hydrafresh Complex” is formulated with fruit extracts to enhance the look of skin by instantly hydrating and diminishing the look of fine lines while delivering hydration over time
- Hyaluronic acid is a humectant that attracts 1,000x its weight in water
- Coconut water moisturizes and nourishes the skin
- Where to buy: Colourpop.com and Ulta.com (Ulta currently only offers 29 shades)
- Colourpop.com ships internationally, but doesn’t ship to Iraq, Turkey, Democratic Republic of Congo, Cuba, Iran, Vietnam, Tajikistan, Côte d’Ivoire (Ivory Coast), Uzbekistan, Guatemala, North Korea, the Crimean region of Ukraine, Sudan, or Syria. Due to government regulations, there is also a temporary hold on shipments to several countries. You can find the list of those countries here.
- Ulta.com ships to the entire U.S. and U.S. territories, but does not ship internationally.
- Overall rating: 9/10
- Inclusivity: 10/10
- Packaging/ease of application: 10/10
- Hydration: 8/10
- Staying power: 8/10
- Price: 9/10
Please note that I am not a makeup artist. The opinions expressed in this review are my own, as a regular person that loves makeup.
Colourpop thoughtfully planned the shade range for the Pretty Fresh Hyaluronic Hydrating Foundation. The shade range for this product is very inclusive. There are 42 shades spanning six skin tone categories. There are seven unique shades within each of these categories:
- Medium Dark
- Deep Dark
I don’t think it’s possible to have a perfect shade for every single person, but I think they got pretty close with this shade range. I’m glad Colourpop decided to offer so many shades in this foundation since it is medium coverage and therefore a proper shade match is very important. For contrast, the tinted foundation only comes in 24 shades, but that is still good because the coverage of that product is so lightweight and therefore shades are flexible.
For reference in photos coming up, I wear Colourpop Pretty Fresh Hyaluronic Acid Tinted Moisturizer in the shade Fair 4N and Colourpop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 30N.
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Packaging/ease of application
This foundation is packaged in a very nice frosted pump that looks like glass. It’s actually plastic, but that’s fine with me as far as functionality goes. It works great and makes it very easy to dispense the proper amount. I dispense about half of a pump most of the time, but use up to one pump depending on how much coverage I need on any given day. I dispense it onto my e.l.f. Artist Mixing Palette and pick up the product with a sponge or foundation brush.
I prefer to apply it with a foundation brush because I think you get better coverage when applying with a brush vs. sponge. I usually use my favorite foundation brush, the e.l.f. Angled Buffing Brush.
This foundation blends easily into the skin regardless of which type of tool is used. It’s also easy to build up to the level of coverage that you want. In the photos below, I compare the coverage of the Colourpop tinted moisturizer vs. the hydrating foundation (both products were freshly applied). The tinted moisturizer doesn’t really build up beyond light coverage no matter how much product is used, but you can see that the foundation builds to a solid medium coverage. It could provide fuller coverage as needed. In both of these photos, I applied the products with a brush on the right side of my face (left side in photos) and a sponge on the left side (right side in photos). With both products, I get better coverage when using a brush.
Colourpop makes some bold claims about the hydrating properties of this product. I’m mainly referring to the “Hydrafresh Complex” that they reference. I have no idea if those fruit extracts actually do anything to hydrate the skin, but I am always skeptical when companies make up terms like they did here.
I do believe in the effectiveness of hyaluronic acid and coconut water, however. These ingredients are known for hydrating the skin. Hyaluronic acid is actually a humectant, meaning that it pulls moisture from the air into the skin. It is capable of holding up to 1,000 times its weight in water! This is a common ingredient, but a great one to find in skincare and makeup, nonetheless.
Now that I’ve established that the ingredients in this foundation are legitimately hydrating, how does it feel on the skin? It definitely feels hydrating when I blend it into my skin. However, once it sets, I no longer feel that added hydration. It feels very similar to the tinted moisturizer. I must say that my skin never looks dry or patchy when I wear either product. Since I don’t have dry skin, I am satisfied with the level of hydration this foundation provides. Those with dry skin may want something that is slightly more hydrating.
Colourpop Pretty Fresh Hyaluronic Hydrating Foundation is a product I can count on to look good all day long. It certainly has its limits, but for the average person that needs their makeup to stay intact for 8-10 hours, this foundation has you covered (pun intended).
If you’re 20 years old, this foundation will probably look flawless on your skin all day long. I’m 32 with combination skin and have some fine lines on my forehead, between my eyebrows, under my eyes, and smile lines. This foundation does settle into those lines slightly throughout the day, but setting powder minimizes that considerably. I always set this foundation with powder to get the best wear time possible.
I did a wear test with this foundation just like I did for the Colourpop tinted moisturizer. I took a photo when all my makeup was freshly applied at 10 a.m., later at 2:00 p.m. and lastly at 6:00 p.m. This was an average day for me working from home with minimal time outdoors and no sweating on my face. I also didn’t need to wear a mask today, but I can tell you that this foundation holds up reasonably well under a mask if you use setting powder on your whole face.
At 2:00, I did notice some settling into my fine lines, but it was very minimal. I don’t think anyone else would’ve even noticed. The foundation still looked great at that time. From 2:00 to 6:00, there was very little change. The foundation did start breaking down on my chin, but that seems to happen no matter what foundation I’m wearing. Overall, this foundation still looked great after eight hours of wear, and beyond.
If someone saw me after eight hours of wearing this foundation, they probably wouldn’t be able to tell I’d been wearing it all day unless they looked closely. This is an excellent foundation for reliable coverage!
Colourpop Pretty Fresh Hyaluronic Hydrating Foundation is $16.00, compared to $14.00 for the tinted moisturizer. I think it’s fair that the foundation is slightly more expensive because the packaging is a little nicer and it’s a higher coverage product. Like the tinted moisturizer, I think the foundation is priced on the higher end of the “drugstore” price range, but it is still fairly priced. This foundation performs much better than some other affordable ones I’ve used in the past. I’m willing to pay a little bit more for a higher quality product.
Colourpop Pretty Fresh Hyaluronic Hydrating Foundation seems to have it all: inclusive shade range, quality packaging, easy to apply, hydrating, long wear time, and an affordable price.
This foundation does not disappoint and I think it will be a staple makeup product for many people. Most foundations will only work for certain skin types, but I think Colourpop is correct that this one is ideal for all skin types. Nice job, Colourpop!
Have you tried any Colourpop foundations or the tinted moisturizer? Please let me know in the comments!