e.l.f. Liquid Metallic Eyeshadow–Opaque Long-Lasting Reflective Color

In last week’s product review on the Róen Beauty 11:11 eyeshadow palette, I went into detail about the “lid illume” formula and why it is perfect for quick and easy eye looks. While I enjoy that palette very much, I recognize that it might not be for everyone. Another option for simple yet beautiful eye looks, is liquid eyeshadow, particularly liquid metallic eyeshadow. Unfortunately, it’s a lot harder to find good liquid eyeshadows compared to powder eyeshadow palettes. There aren’t that many companies that even offer liquid eyeshadows, compared to the vast number that sell eyeshadow palettes.

Until very recently, the only liquid eyeshadow formula I’d tried that I enjoyed, was the Stila Shimmer & Glow Liquid Eyeshadow. I like everything about Stila’s formula, but there is one big thing that I don’t like about that product: the price. It is $24.00! I saw them on sale for 50% off recently and was tempted to pick up another shade, but I’m glad I didn’t because just a day or two later e.l.f. launched its brand new Liquid Metallic Eyeshadow! I ordered the shades Galaxy and Aurora immediately, hoping that it would be a more affordable alternative to Stila’s product without compromising on quality. 

Keep reading for my thoughts on this product after using it the last four or five days. I usually test products longer before reviewing, but in this case I was too excited to wait!

Product claims directly from ElfCosmetics.com

Get an amped up eye look with this formula packed full of pearls for a high shine, reflective, one-swipe metallic coverage. Formulated for comfortable wear, this long-lasting opaque liquid eyeshadow delivers high-impact, multi-dimensional metallic in a quick-drying gel base. Buildable formula for day & night.

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Other product details

  • Price: $5.00
  • Net weight: 0.1 oz.
  • Made in China
  • Cruelty-free
  • Vegan
  • Shelf life: 6 months
  • Eight shades (e.l.f. doesn’t provide shade descriptions, so I’ll do my best describe each shade; all shades are metallic/shimmer):
    • Little dipper: Soft nude pink
    • Moon: Champagne
    • Big dipper: Rose gold
    • Comet: Golden champagne
    • Galaxy: Medium brown
    • Meteor: Bronze
    • Aurora: Emerald green
    • Supernova: Royal purple
  • Where to buy: ElfCosmetics.com
    • ElfCosmetics.com ships to the USA and Canada only.
  • Overall rating: 9.2/10
    • Packaging/ease of application: 8/10
    • Inclusivity: 8/10
    • Texture: 10/10
    • Staying power: 10/10
    • Price: 10/10

Please note that I am not a makeup artist. The opinions expressed in this review are my own, as a regular person that loves makeup.

Packaging/ease of application

The e.l.f. Liquid Metallic Eyeshadows come in clear plastic packaging which makes the shade visible from every side. There is a short doe foot applicator that can be used to apply product directly to the eyelid or you can use a brush to take eyeshadow off of the applicator. 

I use these eyeshadows a couple of different ways. The first method is to apply the product directly to my eyelid with the applicator and blend it out using a brush or my fingertip, working quickly because this formula dries very quickly. I find that when I use a brush, if I’m not extremely careful, there is some fallout. It isn’t too bad if you don’t over-blend. Using a fingertip instead of a brush to blend, seems to prevent fallout. It makes sense because a brush’s bristles move the product around a lot more than a fingertip will. Another thing that makes this method easier, is using a matte eyeshadow with a very similar color, in the crease. That way you won’t need to do as much blending.

I also like to use this liquid eyeshadow as eyeliner. It applies smoothly with a small angled eyeliner brush. I don’t experience any fallout when using this product as eyeliner.

The product description from e.l.f. states that the formula is buildable for day and night. I agree with that; you can apply a very small amount and blend it for lighter coverage or more product can be applied for intense color payoff. You can also add more product once some is already applied to build coverage slowly. If slowly building coverage, it’s important to wait until each layer is fully dried before adding more. Otherwise, eyeshadow lifts off of the eyelid and it can look patchy. I noticed that more with the Aurora shade, which is a little bit trickier overall since it is such a bold shade.

Overall, I’m very happy with the packaging and ease of application of this product. The Aurora shade can sometimes be a bit difficult, but that’s more user error than a problem with the product. However, I will say that if you aren’t very comfortable with bold shades, you will likely prefer the six neutral shades over Aurora or Supernova (unless you want to use them as eyeliner instead of eyeshadow; Aurora makes a gorgeous eyeliner). 

In the photos below, I blended Galaxy all over my eyelid for an easy natural look, and used Aurora as a bold festive eyeliner. These are my preferred methods for each of these shades, but there are a lot of possibilities for these eyeshadows! 


Usually when I think about inclusivity in relation to makeup, the first thing that comes to mind is “will it work for any skin tone?” Judging by the two shades of e.l.f. Liquid Metallic Eyeshadow that I own, and swatches I’ve seen of the others, I believe this whole range will work for any skin tone. I’m not sure if they’re all opaque with just one swipe, but they can certainly be built up to be fully opaque, and I think that’s important for people with deep skin tones.

In this photo, I did only one swipe of each shade on my arm. If I had blended them out, the pigmentation wouldn’t be as intense, but I wanted to show that they can be quite opaque with only a single swipe of the applicator.

The shades currently offered are beautiful, but I think e.l.f. should add more options. I consider six of the eight shades to be neutral, with only two colorful/bold shades. Blue, silver, gunmetal, and even an icy white shade would be fun additions. I would love to see some duochrome shades too!


The texture of these eyeshadows is outstanding, and honestly I think they feel identical to the Stila Shimmer & Glow liquid eyeshadows. The e.l.f. Liquid Metallic Eyeshadows have a very pleasant, smooth texture. Some metallic eyeshadows are a bit chunky, but there isn’t any sort of grit with these. All you feel is the gel base, even though metallic pearls are suspended in the formula. That gel is the reason there is little to no fallout with this product! 🙂

Staying power

As I mentioned previously, this product dries down quickly so it is very important to work quickly. Once it sets, it does not budge. Not even a little bit. As the gel dries, it locks the color and shimmer in place. I am extremely impressed with the staying power of this eyeshadow. While it will crease on me eventually if I don’t use an eyeshadow primer, it looks good much longer than a powder eyeshadow would without primer. I will use a primer like my beloved Milani Eyeshadow Primer every time in the future, to get the best wear time possible. I’m in the habit of always using it with eyeshadow anyway since I have oily eyelids.

You might be concerned about the removal of this product since it hangs on to the skin so well. It’s actually surprisingly easy to remove! I never have any issues washing it off and I also don’t see any staining on my skin, even with the green Aurora shade.


This won’t be surprising to anyone, but I am super happy about the price of this product! Only $5.00?!?! Once again, I greatly appreciate e.l.f.’s affordable prices (especially because I’ll probably be buying more shades). I will gladly pay $5.00 instead of $24.00 for Stila’s comparable product! 

The one thing that Stila has over e.l.f. when comparing their liquid metallic eyeshadows, is that e.l.f.’s is 0.1 ounce and Stila’s is slightly larger at 0.153 ounces. I don’t have a problem with the e.l.f. product being smaller, because even though Stila offers about 50% more product, they also charge almost five times the price of e.l.f.’s Liquid Metallic Eyeshadows!

Quick Note about e.l.f. Liquid Glitter Eyeshadow

If you’ve been a fan of e.l.f. products for a while, you may know that they also have a range of liquid glitter eyeshadows. Those are a different formula from the metallic eyeshadows that I just reviewed. I own the Copper Pop shade in the Liquid Glitter Eyeshadow formula, and it is very different from the metallic formula. It is more of a glitter topper, with very little pigment. I vastly prefer the Liquid Metallic Eyeshadows, but the glitter formula remains a popular product that many people enjoy.

It was difficult for me to take any points away from this product in the ratings above, because it is just so good! The quality is really excellent and I will definitely be trying at least one more shade (probably more…). I usually don’t buy multiples of products, so you know it’s good!

I honestly believe the e.l.f. Liquid Metallic Eyeshadows are an excellent choice if you’ve been looking for an affordable alternative to Stila or any of the other more expensive liquid metallic eyeshadows on the market. The quality of these knocks my socks off, especially for $5.00! If you’ve never tried liquid metallic eyeshadows, this is a great opportunity since this product is so affordable and the shades are stunning. 🙂

Have you ever used a liquid metallic eyeshadow? If you enjoy them, I challenge you to try these and see how they compare with other brands!


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