e.l.f. Lock on Liner and Brow Cream–Brow Pomade to Perfectly Fill in and Define Eyebrows

Eyebrows frame the face, so it is important to remember to take care of them and groom them for the most put-together look. I didn’t take my own advice until I had LASIK surgery in 2018. Before that, my glasses mostly covered my eyebrows and I never gave them any thought. Since I no longer wear glasses, my brows are exposed to the world and I’m self-conscious about them when I don’t put any product on them. 

I love being glasses-free, but there are days that I’d like to hide behind glasses again because my eyebrows are such a thorn in my side. Why do I loathe my eyebrows so? My eyebrow hairs are not straight like what most people have. Mine are sparse in some places, curly, and want to stick out in every direction. I trim them every couple of weeks to attempt to keep them under control, but then sometimes I go too far and cut them too short. What a nightmare, right?

I’ve tried a few different types of brow products over the past couple of years. There are several that have worked well enough, but the one I can always count on is brow pomade. I think brow pomade is the best choice to perfectly fill in and define eyebrows. 

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I’ve tried brow pomades from a few different brands now and my favorite by far is the e.l.f. Lock on Liner and Brow Cream. I originally bought this product in the shade Light Brown and that turned out to be too dark for my liking, but the Taupe Blonde is perfect! I’ll list all the shades below.

This product is called e.l.f. Lock on Liner and Brow Cream because it can be used as either eyeliner or brow pomade (I disagree with e.l.f.’s statement below that it could be used as eyeshadow), but I only use it as brow pomade. I tried smudging it on as eyeliner once and it looked awful, so I’ll stick to only using it on my brows going forward. I will only be reviewing this product as a brow product, not as an eyeliner.

Product claims directly from ElfCosmetics.com

This cream glides on smoothly to sculpt, shade, and define brows. It can also be used as eyeshadow or eyeliner for gorgeous, long-lasting color.

Other product details

  • Price: $4.00
  • Net weight: 0.19 oz.
  • Made in China
  • Cruelty-free
  • Vegan
  • Shelf life: 6 months
  • Four shade options: 
    • Taupe Blonde
    • Light Brown
    • Medium Brown
    • Espresso
  • Ships to USA and Canada only
  • Where to buy: ElfCosmetics.com or Amazon.com
  • Overall rating: 9.2/10
    • Inclusivity: 6/10
    • Ease of application: 10/10
    • Pigmentation: 10/10
    • Staying power: 10/10
    • Price: 10/10

Please note that I am not a makeup artist. The opinions expressed in this review are my own, as a regular person that loves makeup. 😉


Big “spoiler alert” here, but inclusivity is the one and only category that I give a “thumbs down.” I’ll explain my reasoning and then we can move on to why I do like this product so much. 

There are only four shades available in this product. Most people try to match their brow products to the color of their natural eyebrow hairs, and obviously there are a lot more than four shades of hair out there! I think that the shades they chose will work for a lot of people, but there are definitely many excluded that will not be able to use this product. I listed the shade names above, but I’ll describe them in more detail here:

  • Taupe Blonde: dries to a light brown shade with neutral undertones
  • Light Brown: dries to a medium brown shade with warm undertones
  • Medium Brown: dries to a dark brown shade with cool undertones
  • Espresso: dries to a very dark brown shade with warm undertones

All four shades appear darker on the eyebrows once the product has fully dried. This is important to take into consideration if you’re interested in purchasing this product. I don’t have a problem with the shades drying darker than they appear in the packaging, but e.l.f. definitely needs to expand the shade range. There are no auburn, gray, black, or even true blonde shades available. At minimum, I think they should add four more shades to address those hair colors. There should also be a variety of undertones available. I’m very fortunate that the Taupe Blonde shade works so well for me!

Ease of application

Like most brow pomades, this one is packaged in a small jar. Simple but effective, this packaging makes it easy to access the product no matter how low it gets.

The product is somewhat stiff and waxy, but is smooth enough to very easily apply with a small angled brush that has short densely packed bristles. Once applied, you can use a spoolie to more evenly distribute the product and brush through brow hairs to make them look however you’d like. 

In my opinion, this type of product is much easier to apply than many other brow products on the market. It’s a 3-in-1 because it can be used to fill in, define, and hold eyebrows in place. Since eyebrows are usually my least favorite part of my makeup routine, I appreciate the simplicity of brow pomade.


As you can see in this side-by-side comparison photo, e.l.f.’s brow pomade is very pigmented! There is no need to build up this product because it really packs a punch with its pigmentation. You don’t need much at all, so it will last a very long time. If you’re often disappointed by the low pigmentation of eyebrow pencils or other brow products, you will definitely appreciate this product!

While this product is extremely pigmented, I should also note that it’s creamy enough to be blended out easily, or wiped away if excess product gets on your skin during application (just be sure to do that before it fully dries).

Staying power

The staying power of this product knocks my socks off! I’ve never experienced any kind of smudging or running with this brow pomade. It always stays in place and keeps my brow hairs in place, as well. 

I did a little experiment to really put it to the test, just out of curiosity. I brushed some onto my arm and tried to wash it off with hand soap. It did not budge until I started scrubbing at it, and even then I couldn’t get it all to come off completely until I showered later. 

This might seem like a problem because you don’t want products to be so stubborn that they won’t come off at the end of the day, but I’ve never had a problem removing this product from my eyebrows when I wash my face with my current cleanser, Pacifica Coconut Milk Cream to Foam Face Wash


E.l.f. products are always very reasonably priced, but WOW this one is seriously a steal. This brow pomade is only $4.00! Even if you’re only comparing this product to other “drugstore” priced brow pomades, this one is significantly less expensive than most. To find out just how good of a deal this product is, continue onto the next section. 😉

Dupe for Anastasia Beverly Hills DIPBROW Pomade

Anastasia Beverly Hills is famous for its eyebrow products, including their DIPBROW Pomade. If you enjoy that product, or have had your eye on it, I’d encourage you to take a look at e.l.f. Lock on Liner and Brow Cream instead. These two formulas feel and perform identically. The only differences are the packaging (ABH uses a glass jar while e.l.f.’s is plastic), shade range (ABH has 11 shades), and the price. ABH DIPBROW Pomade is a whopping $21.00! That’s more than 5 times the price of the e.l.f. dupe!

I am so happy that I decided to try e.l.f. Lock on Liner and Brow Cream. With this brow pomade, I’m able to make my brows look the best they’ve ever looked in my entire life. Not exaggerating! No other type of brow product can compare, if you have stubborn crazy eyebrows like mine!

I literally cannot think of a single complaint about this product other than the poor shade range. If you think one of e.l.f.’s four shades will work for you, then I’d say definitely go for it! If you need more shade options, ABH DIPBROW Pomade is also a great product (just much more expensive).

What is your favorite type of product for perfecting your eyebrows? Have you ever tried e.l.f. Lock on Liner and Brow Cream, or any other type of brow pomade? Please comment below!


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2 thoughts on “e.l.f. Lock on Liner and Brow Cream–Brow Pomade to Perfectly Fill in and Define Eyebrows

  1. Such a great and comprehensive review, Lauren! I have not tried the e.l.f. Brow Cream but now I definitely want to. I have been a devoted fan of the ABH products, and use their Brow Wiz and also the Brow Definer pencils. I have a unique brow situation…born with auburn hair, my brows are pitch black (thanks Mom…her hair was very black)! They were always thick and full and yes, out of control, but I didn’t pay any attention to them as adding any brow color just made them look darker and fuller and well, not the look I was going for in my younger years. But now, my brows have thinned considerably for various reasons and I find that a pencil to fill in the blank spaces is necessary! I use the ABH pencil in Soft Brown as it does add a softness to the deep black of my brows, especially now that my auburn hair has turned pretty light. Not saying GRAY, just LIGHT. LOL. I definitely don’t want a brow product that is too dark, so I think I should try this e.l.f. product in the lightest shade and see how that works. As always, the e.l.f. price is right! Gotta love them for that perk. It definitely will save me money as I’ve reluctantly spent a whole lotta $$$ for ABH products! Thanks again for such a helpful review!

    • Hi there, Nancy! I’m so glad you enjoyed this review. 🙂 I’ve really been enjoying this product and of course had to spread the word about it here! I think you might really like it too. You could certainly try the Taupe Blonde shade that I use, and if you find that it’s a little too light, you could pick it up in Light Brown. Mixing the two is even an option if you prefer a shade somewhere in the middle. It would definitely save you a lot of $$$, especially since brow pencils don’t last long (or at least they didn’t for me when I used to use them). I hope this product works just as well for you as it does for me!


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