Good Molecules Niacinamide Brightening Toner–Make Your First Layer of Skincare Count

Niacinamide is by far my favorite skincare ingredient. I make sure to always have at least one product in my skincare routine that includes niacinamide. But really, the more niacinamide I can work in, the better. 

A lot of serums and moisturizers contain niacinamide, but it’s also the third ingredient in my morning toner, Good Molecules Niacinamide Brightening Toner. I treat toner like primer for the rest of my skincare steps, and I enjoy that with this product I can treat my skin to some extra niacinamide when my skin is fresh and ready to drink up.

I will do a thorough review of the ingredients in this toner later on, but know that niacinamide is a superstar ingredient that works well for almost everyone and provides several benefits to the skin. I always get excited when I find a new product that contains niacinamide. 🙂

This is the first Good Molecules product I’ve reviewed, but I’ve been using some of their products for about four months now. If you aren’t familiar with Good Molecules, it’s a no-frills skincare company that uses high-quality effective ingredients. Good Molecules products are also very affordable, which I appreciate greatly!

Product claims directly from

Promote bright, even skin and less visible pores with this alcohol-free toner from Good Molecules. Niacinamide Brightening Toner is formulated with a soothing blend of brightening ingredients that work to reduce the appearance of dullness, uneven skin tone, and enlarged pores.

Other product details

  • Price: $14.00
  • Net weight: 4 oz.
  • Made in Korea
  • Cruelty-free
  • Vegan
  • Alcohol-free
  • Fragrance-free
  • Shelf life: 12 months
  • Where to buy: or
    • ships internationally.
    • ships to 56 countries (see the list here)
  • Overall rating: 10/10
    • Packaging/ease of application: 10/10
    • Hydration: 10/10
    • Team player: 10/10
    • Ingredients: 10/10
    • Price: 10/10

Please note that I am not a skincare professional. I am simply an individual that enjoys learning about and using skincare products. Speak to your dermatologist or esthetician if you have any concerns.

Packaging & ease of application

While it doesn’t exactly look like luxury packaging, Good Molecules chose very effective packaging for this toner. It comes in an amber glass bottle. Amber glass provides UV protection, so the ingredients are protected from light. Some air can get in through the small opening, but that is very minimal. This type of packaging is ideal to protect the ingredients in this toner.

Not only does the bottle protect the product, but it’s also easy to use. This toner can be applied with a cotton pad or directly from your palms. I apply it with my hands to avoid wasting any of the product. I flip the bottle upside down, let just a drop or two of the toner come out, and then gently pat that into my skin. You might think that flipping the bottle upside down would cause far too much product to come out, but this toner has more viscosity than most other toners, which makes it easy to control how much comes out. This toner is very easy to use!


“Brightening” is the property that this toner is known for, but it is also very hydrating. I think it’s important for toners to be hydrating since proper hydration is essential for healthy youthful skin, and I want my skin to already be hydrated before I start applying the rest of my skincare. This toner never lets me down. It feels very hydrating going on my skin. I think part of that comes from the slightly heavier texture this toner has. The texture feels somewhere between water and aloe vera gel. That might sound strange, but my skin drinks it right up!

Team player

When I first tried this toner and noticed the viscous texture, I was concerned that my other skincare products might not layer well on top. I needn’t have worried, because this product absorbs very quickly. I don’t think it even takes a minute to fully sink into my skin. My other skincare products layer perfectly on top of this toner with no pilling or flaking. Excellent team player; easy 10/10. 🙂


Good Molecules Niacinamide Brightening Toner contains a conservative 20 ingredients. Even though this is the first Good Molecules product I’ve reviewed, I get the impression that they don’t include anything that isn’t necessary in their products. Here is the full ingredient list for this toner:

Water/Aqua/Eau, Glycerin, Niacinamide, Butylene Glycol, 1,2-Hexanediol, 3-O-Ethyl Ascorbic Acid, Betaine, Arbutin, Theobroma Cacao (Cocoa) Seed Extract, Saccharomyces Ferment Filtrate, Glycyrrhiza Glabra (Licorice) Root Extract, Astragalus Membranaceus Root Extract, Rehmannia Glutinosa Root Extract, Sodium Hyaluronate, Ethylhexylglycerin, Glyceryl Polyacrylate, Carbomer, Tromethamine, Trisodium Ethylenediamine Disuccinate, Dextrin

Of the 20 ingredients in this toner, 11 of them provide direct benefit to the skin. That’s just over half which doesn’t sound impressive, but most of them are in the top half of the list which means their concentrations are high enough to do a lot of good for the skin. I’ll list all 11 of the skin-loving ingredients as well as descriptions:

  • Glycerin
    • Natural moisturizer
  • Niacinamide
    • Improves appearance of enlarged pores
    • Regulates oil production
    • Evens skin tone
    • Softens fine lines
  • 3-O-Ethyl Ascorbic Acid
    • Very stable form of vitamin C
    • Antioxidant
  • Betaine
    • Gentle hydrating ingredient
    • Known as an osmolyte, which means it helps skin adapt to moisture losses and gains, balancing the skin’s level of hydration
  • Arbutin
    • Fades brown spots by hindering the melanin-forming property of the tyrosinase enzyme
  • Theobroma Cacao (Cocoa) Seed Extract
    • Antioxidant
  • Saccharomyces Ferment Filtrate
    • Moisturizes and soothes skin
    • Rich in essential minerals, amino acids, beta-glucan, and vitamins
  • Glycyrrhiza Glabra (Licorice) Root Extract
    • Anti-inflammatory
    • Skin-lightener
  • Astragalus Membranaceus Root Extract
    • Medicinal Chinese herb
    • Antioxidant
    • Anti-inflammatory
  • Rehmannia Glutinosa Root Extract
    • Medicinal Chinese herb
    • Skin conditioner
    • May help to heal eczema
  • Sodium Hyaluronate
    • Humectant
    • Sodium form of hyaluronic acid

Pretty impressive, especially for a toner! I feel like this toner is packed full of so many good ingredients, it’s more like a serum than a toner.

If you’re curious about the other nine ingredients, they are things like thickeners and gentle preservatives. None of them are harmful in any way. 


For a toner from a brand that falls in the “drugstore price range,” $14.00 might seem high for only four ounces of toner. However, when you take into account the glass packaging and stellar ingredient list, I think $14.00 is very reasonable! It’s important to note also, that a little goes a long way with this product. I’ve been using it one or two times a day for a few months and have only used half the bottle, so it will last me at least six months! Most toners would not last that long.

This is the first time since I started reviewing products that I’ve given an overall rating of 10/10! I can always find something that could be improved upon, but not this time. Good Molecules Niacinamide Brightening Toner is an all-around good product. 

This toner would be an excellent addition to any skincare routine. It provides the hydration and antioxidants that we all need, with the added benefits from niacinamide like improving the appearance of pores and evening skin tone. 

Good Molecules claims that this toner will promote bright, even skin and make pores less visible, but I avoid discussing specific skincare claims in my product reviews because it usually takes several months to see those types of results. My skin is also already in pretty good condition since I’ve been using good skincare regularly for a few years now. I don’t usually see very much difference in my skin depending on which specific products I use. I hope that makes sense!

I feel like Good Molecules is such an underrated skincare company. Have you tried any of their products? If you have, please comment below and tell me about your experience!


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4 thoughts on “Good Molecules Niacinamide Brightening Toner–Make Your First Layer of Skincare Count

  1. Hi Miss Lauren, Great review on this product, I was recently watching a YouTube video by Elle Leary and she was talking about the Curology brand which unfortunately isn’t available here in Australia 🇦🇺 and I asked her what product would she recommend me for my age spots and she recommended the Good Molecules Lightening Serum, would this be the same product that she was telling me about? It’s something I’d be interested to try and they ship internationally which is great.

    Janelle 😊😉

    • Hi Janelle! I checked into Curology at one time as well. Not only is it not available in Australia, it’s not even available in every state in the U.S., including Indiana. I was disappointed at the time, but I also like trying a variety of products, so it might be for the best that I never signed up for it. I’m guessing they will expand availability over time, but certain countries may never allow it since some of the ingredients they use are prescription strength. I think the Good Molecules product that was recommended to you, is probably the Discoloration Correcting Serum. This toner could also help though, because it is meant to even out skin tone. I was also very pleased to see that Good Molecules ships internationally. 🙂 If you end up ordering any of their products, I hope they work well for you!


  2. Hi Miss Lauren, I just thought I’d let you know that I’ve placed an order for some of the Good Molecules skincare products, I’m hoping to turn this 60 year old face back to my 40 year old face Lol 😂, Thank You for your recommendation, I’ll keep you updated on my progress once my products arrive and I start using them.

    Kindest Regards
    Janelle 😊

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