Mascara, how I love thee… Mascara is the one makeup product that I absolutely can’t be without. It’s such an important staple for me, that the very first makeup product review I wrote and posted back in August, was about the Thrive Causemetics Liquid Lash Extensions Mascara. That mascara is very well-known and loved by many, including me. For a long time, I thought I’d never find another mascara that I like as well as that one. While I still think that mascara is excellent and I even have a backup tube of it stashed away, I also enjoy trying new products to keep things fresh and interesting.
I’ve been watching a lot of YouTube videos on clean makeup products, and one that has been mentioned repeatedly is ILIA Limitless Lash Mascara. It has a reputation as one of the best clean mascaras on the market. I don’t have any intention of making the switch to only clean beauty products, but a lot of them seem quite impressive and of course I want to see what all the fuss is about with ILIA’s mascara!
ILIA Limitless Lash Mascara is the first product I’ve ever owned from the brand, but I’ve had my eye on ILIA for a while. ILIA believes in combining skincare and makeup, so its formulas are created with active skincare ingredients that protect the skin. ILIA also shares my belief that clean beauty should include both natural and synthetic ingredients, because there are both good and bad in each of those categories. ILIA selects only the best ingredients for its formulas.
Product claims directly from ILIABeauty.com
ILIA’s Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, this 99% natural mascara lifts, curls, lengthens and adds just the right amount of volume.
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Other product details
- Price: $28.00 (full size) OR $13.00 (mini)
- Net weight: 0.27 oz. | 8 g (full size) OR 0.10 oz. | 3 g (mini)
- Made in Italy
- Cruelty-free (Leaping Bunny certified)
- Water-resistant (not waterproof)
- Free of oils, gluten, talc, parabens, phthalates, petroleum, mineral oil, synthetic fragrance, BHA/BHT, propylene glycol, PEGs, and cyclomethicones
- Currently only comes in one shade: After Midnight (soft black)
- Rubber bristles
- 99% natural ingredients
- Special ingredients that promote healthy lashes:
- Arginine (amino acid found in keratin)
- Shea butter
- Recyclable packaging
- ILIA is partnered with TerraCycle. With ILIA’s recycling program, up to five empty beauty products (ILIA and/or other brands) can be recycled every month for free. Click here for more information.
- Best Clean Mascara, Allure’s Readers’ Choice Awards 2020
- Best Clean Mascara, Allure’s Best of Beauty 2019
- Best Natural Mascara, Glamour Magazine 2019
- Where to buy full size ILIA Limitless Lash Mascara: ILIABeauty.com or Amazon.com
- ILIABeauty.com ships internationally, but currently doesn’t ship to the following locations: United Kingdom, Australia, Bahrain, China, Democratic People’s Republic Of Korea, Hong Kong, Kuwait, Macao, New Zealand, Oman, Qatar, Russia, Saudi Arabia, Singapore, South Korea, Spain, Thailand, and Vietnam
- Amazon.com ships internationally to over 100 countries, but not all items will ship to every country. Update your default shipping address to see items that will ship to your location.
- Where to buy mini ILIA Limitless Lash Mascara: ILIABeauty.com
- Overall rating: 9.4/10
- Wand/ease of application: 10/10
- Lengthening: 10/10
- Staying power: 10/10
- Ease of removal: 9/10
- Price: 8/10
Please note that I am not a makeup artist. The opinions expressed in this review are my own, as a regular person that loves makeup.
Wand/ease of application
The ILIA Limitless Lash Mascara has one of the most unique wands I’ve ever seen. ILIA tested over 100 mascara wands before choosing this one. The wand includes two types of bristles: there are several rows of short bristles that have a slightly hourglass shape (these bristles are spaced close together), and one row of longer bristles that are all the same length but spaced farther apart.
ILIA intends for the short bristles to be used first, to curl and create volume. Then, the long bristles lift, lengthen, and separate. Since the main things I want from mascara are length and separation, I spend more time using the long bristles. Sometimes I exclusively apply this mascara using the one row of longer bristles, and that works quite well. If volume is more important to you than length, you may want to focus your efforts on applying this mascara with the shorter bristles.
I find this mascara to be quite easy to apply. It glides easily over my eyelashes and builds quickly. I apply to one eye at a time, building as much volume and length as I want. More mascara can be applied after the first coat dries, but it can get clumpy that way. Some people like their mascara on the clumpier side, but since I don’t have very full eyelashes, I prefer to keep them separated to look more feathery.
I look for added length from every mascara that I use. I would say that my eyelashes are pretty average as far as length, but since they are a bit sparse and I have slightly hooded eyelids, I like as much length as possible. Extra length makes my eyes stand out much more than they would otherwise. ILIA Limitless Lash Mascara doesn’t actually provide limitless length, but it can be built up to make my lashes plenty long. They really pop in this photo! I like how natural my lashes still look, even with all the extra length this mascara provides. I also appreciate how quickly that length builds. This is one of the most effortless mascaras I’ve ever tried.
Volume isn’t something that I normally look for, but I’m going to mention it here anyway. I think my eyelashes look more thick and healthy when I wear this mascara compared to others I’ve tried through the years. Adding volume is one thing that ILIA definitely does better than Thrive, in my opinion.
Even though this is not a tubing mascara and it also isn’t waterproof, the staying power is excellent! I’ve never experienced any flaking or smudging from this mascara. It looks the same at the end of the day as it does when I’ve freshly applied it.
In addition to staying in place on lashes, this mascara also holds a curl better than most or all of the mascaras that I’ve used in the past (note that I always curl my eyelashes before applying mascara). I’m impressed! I assume this property comes from the fact that ILIA’s formula is lightweight.
While I can confidently say that this mascara has great staying power for everyday use, I’m not sure how well it holds up against water. It is water-resistant, but not waterproof, so rain or tears are likely to result in this mascara smudging. I wouldn’t hold that against the product since it doesn’t claim to be waterproof.
Ease of removal
As I mentioned in the previous section, this mascara is not waterproof. I avoid waterproof mascara formulas now since they are difficult to remove and cost me eyelashes that I can’t afford to lose! I think it would be nice if ILIA added a waterproof version of this mascara, but I’m glad the one option they offer is not waterproof. Not to say that all non-waterproof mascaras are easy to remove, but it definitely helps.
This mascara is easier to remove than most. It dissolves easily with face wash or cleansing balm, but ILIA claims it can be removed with warm water alone. I really appreciate how easy this mascara is to remove, because if I don’t have to struggle to remove it, I’m less likely to pull out eyelashes in the process.
I won’t sugarcoat it, the price of this mascara makes me cringe a little. $28.00 is expensive for a product that will only last 3-6 months. But then I remember how much I’m enjoying this mascara. It’s innovative, easy to use, makes my eyelashes look beautiful, lasts all day, AND it’s made with natural ingredients.
Most clean/natural mascaras are quite expensive, usually over $20.00 but less than $28.00. While ILIA Limitless Lash Mascara is a little bit more expensive than most, it’s not even close to the most expensive one I found (Westman Atelier “Eye Love You” Mascara is $58.00, can you believe that?!). Since I usually go for budget-friendly products, it’s hard for me to say this, but I do think ILIA’s mascara is worth the $28.00 price tag and I will probably repurchase it at some point. It’s just that good!
If this mascara is a good representation of ILIA products, then I can’t wait to try more! I can definitely see why it received awards from both Allure and Glamour.
I think most makeup-lovers would enjoy this mascara since it provides both length and volume. While it is lengthening and volumizing, it also looks very natural. People that prefer a mascara that creates extreme volume and length may not be satisfied with this mascara, but I think it is absolutely beautiful and definitely recommend it.
Have you tried ILIA Limitless Lash Mascara or other clean mascaras? What about other products from ILIA? Please share your thoughts in the comments below!