Milani Keep it Full Nourishing Lip Plumper–High-Shine Hydrating Lip Gloss

Lip gloss isn’t something that I wear every day, but I think it’s always nice to have because lip gloss is a handy multitasking product. It can be worn alone on a “no makeup day” for hydration or even with a full face of makeup; high shine hydrating lip gloss adds pizzazz to any look. If you really want to amp up your look, you can also use lip gloss as a topper over lip liner or other lip color products. I enjoy using it both ways!

I don’t feel the need to keep many lip glosses in my makeup collection because I prefer sheer or light-colored glosses and to me, most of them look similar once applied, whether worn alone or as a topper. A line of lip glosses that I really enjoy are the Milani Keep it Full Nourishing Lip Plumpers. 

There are 15 shades of Milani Keep it Full Nourishing Lip Plumpers currently available and ten of those have shimmer. The shade I have is Nude Shimmer which is a “bronzed shimmery nude.” I like shimmer in lip gloss because I think it helps to hide the lines on my lips. 

Before I get into the product review, I’d like to address the name of this product. Milani calls it a “lip plumper,” but I don’t believe it actually has a plumping quality like some lip products that literally cause lips to swell. While I don’t think it physically plumps my lips, I do think the shimmer and shine can make lips look larger. I have thin lips, so I’ll take all the help I can get!

Product claims directly from

These sheer shades slay! When you want intense hydration and big lip maximization — keep it full. Thanks to the lip maximizing applicator, this plumper applies smoothly, with a slight cooling sensation for maximum lip plumping effects. Our top-rated lip plumper gloss has a sheer, lightweight, non-sticky, creamy formula that hydrates and volumizes lips. Formulated with a blend of shiny polymers, lip-loving oils and Hyaluronic Acid, this ultra-nourishing formula delivers the perfect amount of color and shine while leaving lips looking and feeling naturally enhanced. No wonder it’s America’s #1 lip plumper (Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7/11/2020)!

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Other product details

  • Price: $8.99
  • Net weight: 0.13 oz. 
  • Made in USA
  • Cruelty-free
  • Vegan (except for shades Nude Shimmer and Prismatic Peach)
  • Shelf life: 18 months
  • Contains sodium hyaluronate (the sodium form of hyaluronic acid, a humectant)
  • 15 shade options available on
  • Where to buy: or (Please note that there are only 13 shades currently available on Amazon.)
    • ships internationally, but they currently don’t ship to Mexico, United Kingdom, Switzerland, Austria, Italy, Spain, Iraq, or Turkey.
    • Amazon ships internationally to over 100 countries, but not all items will ship to every country. Update your default shipping address to see items that will ship to your location.
  • Overall rating: 9.2/10
    • Shade range: 9/10
    • Packaging/ease of application: 10/10
    • Hydration: 10/10
    • Team player: 8/10
    • Price: 9/10

Please note that I am not a makeup artist. The opinions expressed in this review are my own, as a regular person that loves makeup.

Shade range

Before I get into my thoughts on the Milani Keep it Full Nourishing Lip Plumper shade range, I’ll provide all of the shade names and descriptions on

  • 01 Champagne Nude with shimmer (looks like a light pink nude in photos)
  • 02 Nude Shimmer Bronzed shimmery nude
  • 03 Prismatic Peach Shimmery peach with pink reflects
  • 04 Luminoso Shimmery peach with gold reflects
  • 05 Blush Warm pink (no shimmer)
  • 06 Bare Pink Light pink (no shimmer)
  • 07 Almost Natural Pale cool toned pink (no shimmer)
  • 08 Soft Rose Mauve pink
  • 10 Golden Dust Shimmery nude with gold reflects
  • 11 Tropical Shine Shimmery coral
  • 12 Sparkling Pink Pink with pink shimmer reflects
  • 13 Rosewood Rosy brown
  • 14 Pink Quartz Warm pink with shimmer
  • 15 Natural Luster Shimmery nude bronze (this description sounds the same as Nude Shimmer, but Natural Luster looks like more of a pinky nude in photos)
  • 16 Rosy Bronze Shimmery bronze with warm undertones

*You might notice that there is no number “9” listed; it looks like that shade was either discontinued or it is currently sold out because there is an “X” in that shade’s place on There is no shade name or description provided.

The shades listed above are all of the standard shades available year-round, but there are currently two other “Holiday Edition” shades available. I’m not sure how long these will be stocked, but they look very pretty if you’re interested in picking them up sometime soon!:

  • Candy Pop Strawberry pink (this shade looks shimmery to me in photos)
  • Snowflake Clear with silver shimmer

Milani did a good job of providing a wide selection of color options in this shade range. I think they should add a clear gloss because a lot of people prefer to use clear lip glosses for layering over other products. 

For glosses with full-coverage color, Milani has another line called Amore Shine Liquid Lip Color (“liquid lip color” would usually imply that the product is a liquid lipstick, but that is not the case here). There are currently 11 shades available in that line, ranging from medium to deep tones.

Packaging/ease of application

This product is packaged like a typical lip gloss. It comes in a plastic tube with a doe foot applicator. I like that type of applicator for lip gloss because it picks up enough product that you don’t have to double-dip to get enough product. The lip gloss itself is smooth and glides over the lips effortlessly!


A lot of lip products that are considered “makeup” instead of “lip care” are not very hydrating, and some are actually dehydrating. This lip gloss provides a lot of hydration. Since it is a lip gloss, it isn’t very long wearing, but the hydration it provides stays behind long after the shine has worn away. Depending on how much I’m drinking or eating while wearing this product, I’d say the hydration sticks around for 3-6 hours. I think that’s really good for a lip gloss!

Team player

I usually wear this lip gloss by itself, but I will occasionally layer it over a lip liner, tinted lip balm, or lipstick. It layers very well over lip liner or other thin lip products like tinted lip balm, but I don’t like it as well over lipsticks. If I want to wear it over lipstick, I have to remember to blot first. That’s because this lip gloss has a pretty thick texture. It’s too heavy to wear over a lipstick unless there is only a very thin layer of lipstick applied. 

In this side-by-side comparison, in the photo on the right, I layered my Milani Keep it Full Nourishing Lip Plumper in the shade Nude Shimmer over a Colourpop tinted lip balm (Just a Tint Lip Crayon).

I’d also like to mention here that this is a sticky lip gloss. Milani claims that this product is lightweight and non-sticky, but I have to disagree. I don’t notice it if I’m careful not to apply very much, but if I accidentally use too much it does that “stringy” thing that some sticky lip glosses do. I wouldn’t tell anyone not to buy it for this reason because it’s more of a “user error” than anything else. Use sparingly and you shouldn’t have any problems. 🙂


Milani Keep it Full Nourishing Lip Plumper is $8.99 which is on the higher side for drugstore lip glosses. There are some lip glosses available for prices as low as $2.99. However, I think this Milani lip gloss is superior to most other drugstore lip glosses, especially the glosses that include shimmer. A lot of affordable shimmery lip glosses feel chunky, whereas these feel smooth (which is obviously much more comfortable). The Milani Keep it Full Nourishing Lip Plumpers are also a bit larger than many similar products, so they are a good value per ounce.

Milani Keep it Full Nourishing Lip Plumpers are excellent quality. There are so many shades I’d like to try! These lip glosses are easy, versatile, and comfortable…everything I look for in a lip gloss!

If you’re looking for a lip product to give you a little extra shine and hydration, these Milani lip glosses won’t disappoint. They are the best-selling lip plumpers in America for good reason!

Have you ever tried Milani lip products? I have only tried their lip glosses, but Milani is known for creating high quality lip products so I’d like to hear about your favorites! Please comment below. 🙂


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2 thoughts on “Milani Keep it Full Nourishing Lip Plumper–High-Shine Hydrating Lip Gloss

  1. Hello Miss Lauren, I think I might have a couple of Milani lip products in amongst my stash of lipsticks that I purchased when visiting the USA 🇺🇸 either from last year or the year before that, I find it hard to declutter my lipsticks, I can’t believe how you think that $8.99 is on the higher price for a drugstore product, most to all lip products here are over $12 AUD, so when I see something that price I automatically think it’s cheap. I’ll have to try and find my Milani lipsticks now. Thank You for another great review.


    Janelle 😊😉

    • Hi there Janelle, thanks for commenting! Yes Milani makes some really beautiful lip products. I know what you mean about struggling to declutter. I have that problem too, with all kinds of things really! I didn’t mean that $8.99 is expensive, but that is a higher price point than many other lip glosses that you can find at our drugstores or Ulta here in the U.S. You have less availability there, so maybe you don’t have any that are as affordable as what we have here. I mentioned in the review that I found one as low as $2.99 when I was doing research for the post. Do any of your stores in Australia carry Milani products? If so, I bet you’d like this one since you’re a lip product enthusiast. 😉


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